Give every campaign a name
Use a campaign value that identifies the initiative, launch or offer. Keep that same value across the channels that belong to the campaign.
UTM GUIDE
How to Measure Which Marketing Campaign Actually Works
Track campaigns consistently so you can compare real results instead of guessing.
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Separate the sources
Use source and medium to distinguish Google Ads, social, email and other traffic. That lets you compare both channels and individual campaigns.
Judge the right result
Traffic is only one signal. When possible, compare conversions, leads or revenue as well. UTM links help organize attribution so those results can be connected back to the campaign.