What are UTM parameters?
They are tags added to a URL so analytics platforms can identify campaign traffic.
UTM Builder
Build trackable campaign URLs in seconds.
Campaign details
Add the basics. Use more options only when you need them.
Your UTM URL
Copy it and use it in ads, email, social posts or QR codes.
🔗 Generated URL
Your tracked URL will appear here.
No sign-up required.
Track campaignsKnow what drives traffic
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Measure clearlyKeep campaign data organized
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Reduce mistakesBuild links with a guided form
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What do you want to track?
Pick a real use case and see exactly how to set it up.
WEBSITE TRAFFIC
See where visitors come from
Email, LinkedIn, Instagram and more.
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GOOGLE ANALYTICS 4
See UTM links inside GA4
Find campaigns and compare traffic.
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EMAIL
Track newsletters and email links
Measure which emails drive visits.
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SOCIAL MEDIA
Track LinkedIn, Facebook & Instagram
Keep source naming consistent.
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CAMPAIGNS
See which campaign actually works
Compare traffic and performance.
View guide →From URL to insight.
Four simple steps.
One link. Clear attribution.
UTM parameters tell analytics tools where campaign visits came from. Build the link here, then use it in the channels you already work with.
Google AdsMeta AdsEmailLinkedInSocialQR codes
Quick answers
Which fields matter most?
Source, medium and campaign are the core fields. Term and content are optional.
Does this work with GA4?
Yes. GA4 can read standard UTM parameters from campaign URLs.
Does the tool change my website?
No. It only adds tracking parameters to the URL you provide.